Un Diplôme Européen (niveau Bac +5) dispensé en anglais, voué à former des décisionnaires, commerciaux, et managers reconnus et aptes à maitriser les contraintes de l'environnement international
DURÉE : 2 an(s)
LIEU: Ecole de Commerce Grandjean, Strasbourg, Alsace
Diplôme Européen FEDE - Bac + 5
Le BAC +5 correspond au deuxième niveau du cursus européen
L.M.D.(Licence, Maîtrise, Doctorat).
FRÉQUENCE DE COURS : 2 jours de cours par semaine
ACCESSIBILITÉ : Cursus accessible en formation initiale, et possibilité de cofinancement par une entreprise.Pas de possibiilté d'alternance.
ADMISSION : Etre titulaire d’un BAC + 3, maitriser la langue anglaise, avoir un bon dossier et réussir l’entretien de motivation.
1 - EUROPEAN EXAMINATIONS
What does "European Union" really mean? How does it work? What does the E.U. provide to its citizens and its business corporations?
Answering these questions requires a European approach. For that reason, we offer students a graduation opportunity inside the frame of the Fédération Européenne des Ecoles (European Federation of Schools, EFS). Those are European Training patterns of LMD (License, Master's, Doctorate) and IACBE (USA) homologated.
- The European Federation of Schools (FEDE)
A large number of private schools across Europe have joined together in order to find their way in the construction of the European Union. This move resulted in the creation, in 1963, of the Fédération Européenne des Ecoles (EFS).
The EFS is an NGO whose consultative status with the Council of Europe and the E.U. has been officially approved. Since then, over 500,000 students have been trained in the EFS schools.
In June 2002, 1,820 candidates registered for the examination sessions in 42 dedicated centers across Europe.
In 2010, this number grew to over 9,000 registered students.
The EFS was also the first teaching group structure in Europe to apply the ECTS (European Credit Transfer System).
2 - THE EUROPEAN MASTER : A POST-GRADUATE IN EUROPEAN STUDIES DIPLOMA (MASTER 1 AND 2)
This training aims to provide a European specialization to any post-graduate holding a Bachelor’s degree.
This Master's 2 degree certifies managerial skills in a specific field. It aims to develop each student's capacity to define and set up strategies in real business situations. This happens along with an internship training that enhances the student's capacity in analysis, thinking, ability to suggest, to implement and to control.
3 - TARGETS AND CONTENTS
The global target is to understand what belonging to the E.U. implies, for the citizen as well as for the business corporation. We provide all the necessary tools for our students in various fields such as foreign languages, management, marketing, new information and communication technologies (ICT), innovation, international and E.U. knowledge. Those allow a quick integration into the professional business world at high wage levels.
The teaching process leaves a large room for the student's own initiative and personal work, in order for him to be able to implement the knowledge and skills he has acquired.
- Management, human resources and applied management
General and analytical accounting
Analysis of economics equilibriums
Tax regulations and business law
Communication and negotiation
- Strategic and operational marketing
The basics of marketing, the market and its environment
- International marketing
International marketing strategies
European specific strategies
Customs and logistics
Geo-marketing and geo-strategy
Innovation management and corporate development
Integrating innovation into the marketing strategy
Culture and civilisation
Specialized marketing (luxury goods...)
4 - THE EUROPEAN EDUCATION PROGRAM
Enterprises, Competition, Europe
European activity analysis
Business concept, competition concept
Markets (geographical market, products market)
Rules of competition applicable to European companies
Implementation of the legal framework
Community action in matters of competition
Competition rules applicable to E.U. member states
Intra-European corporate market: from harmonization to normalization
5 - INTERNSHIP GOALS
To be able to launch and follow up one or several marketing and/or management actions in full autonomy within the host company
To set up applied-research activities in full autonomy under the tutor's supervision
6- LEARNING EUROPEAN FOREIGN LANGUAGES
Mastering of a written and oral level in foreign languages within a commercial, economic, political and cultural context
The validation of skills in this teaching Unit is based on reference scales established by the European Council's Cadre Européen de Référence (CECR) which is the reference for language skills
The targeted level is level B of the CECR
Tuition is by class teaching as well as by e-learning
7 -EXAMINATION RULES & STANDARDS
|A4/5 - Enterprises, competition and Europe*||16||4||Dissertation||4h|
|B4 - European language - level B2 of CECR for independent users||12||2||Written||1h45|
|D41.1 - General business culture||10||5||MCQ||2h|
D41.2 - Management of HR and organizations
|D42 - Business/ company report||7||7||Grand oral||1h|
|B5 - European language - Level B2 of CECR for independent user||12||2||Oral||45 mn|
|D51 - International Environment||6||16||MCQ||50mn|
|D52 - Business strategy||16||16||Case study||3h|
|D53 - Oral examination of professional thesis||16||16||Grand oral||1h|
* The UC A4/5 must be validated /passed by candidates registering directly in the 2nd year of the Master's Degree and who were dispensed of other tests.